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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some ... the traditional profit measurement standards for direct marketing and then presents a more comprehensive ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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A New Senior Benefit
A New Senior Benefit Updating relevancy of accidental death insurance for seniors accident insurance;Direct ... death insurance for seniors accident insurance;Direct marketing;Product develoipment 6442476197 5/1/2017 ...- Authors: Jay Jaffe
- Date: May 2017
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Quantitative Marketing for Actuaries
Quantitative Marketing for Actuaries This article is an overview of an SOA seminar on ... and other quatitative approaches for evaluating direct marketing programs. Marketing and distribution;Predictive ...- Authors: Jay Jaffe
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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A Database Marketer’s Dilemma: When To Stop Marketing?
A Database Marketer’s Dilemma: When To Stop Marketing? ... This article looks at the question, Should the direct mail marketer sell products until the point at ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Academics Confirm Wisdom of Customer Lifetime Value
News Direct Newsletter May 2004 – Issue No. 47 A few years ago insurance direct marketers ... to run the marketing programs (whether they are direct mail, telemarketing, or use any other media.) Fortunately ...- Authors: Jay Jaffe
- Date: May 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Long-Term Customer Value Not Just Policyholders
Long-Term ... Article from: News Direct Newsletter Spring 1999 – Issue No. 31 SPRING ... Kurt Johnson’s article in the June 1998 edition of Direct Marketing provides a simple and comprehensive discussion ...- Authors: Jay Jaffe
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance